As the intermediary between shippers and carriers, freight brokers juggle two sets of customer needs. Providing outstanding customer service is crucial for both groups.
For Shippers, brokers who excel in communication and service quality instill confidence that you’ll handle their loads reliably. This trust leads to repeat business and referrals.
Carriers, too, value good communications. When you support and value carriers, you foster strong partnerships, resulting in more booked loads and improved service for your shippers.
Here’s the bottom line…Exceptional customer experience is fundamental for a thriving transportation and logistics business.
Balancing Service with Efficiency
However, delivering exceptional service demands time and attention, which can impact other crucial tasks. To be competitive, freight brokers must combine excellent service with operational efficiency. Tai TMS is designed to help you achieve this balance.
The 8 Areas of Improvement for FTL Freight Brokers
Tai TMS, a digital platform designed by transportation experts, empowers freight brokers by streamlining FTL workflows and optimizing limited resources. Our comprehensive solution addresses the eight critical areas of improvement vital for any brokerage trying to stay ahead of the curve.
When you optimize these eight critical tasks, you’ll reduce redundancies and hidden expenses. Learn more by downloading our eBook, Don’t Let Inefficiency Eat Your Bottom Line: 8 Areas to Improve Your Freight Brokerage.
Area of Improvement #4: Track and Trace
It’s a problem that most brokers face. Too often, tracking and tracing loads become the task that takes up hours of your team’s time on a daily basis. Or, it’s the task that falls through the cracks because your reps can’t keep up with the repetitive and time-consuming calling or emailing carriers. Either way, the results are often unexpected delays, lost time, and upset customers.
Knowing the location and progress of your shipments in real time can create a competitive edge for your business. Tai’s innovative track and trace solution removes the need for manual tracking and offers precise, real-time updates through digital integrations.
Tai’s track and trace features include:
- Tracking Platforms and Apps Integration: Tai integrates with many apps for automatic and accurate shipment tracking. You will have clear bi-directional communication with carriers, even when challenges arise during transit.
- Native SMS Texting: Tai can bulk text all trucks with a link, pinging their live location and displaying the actual location within the TMS. You can also set up scheduled texts to go out before or after pick-up and delivery. This reduces the number of manual tracking calls and texts required, streamlining the entire tracking process.
Tai significantly reduces the daily tracking calls and emails your team must send. Manual tracking enhances the risk of potential errors, delays updating customers, and increases lost productivity hours. Tai makes track and trace simple, easy, and automated.
Area of Improvement #5: Updating Customers
With real-time tracking data in hand, your team can provide high-quality service by proactively keeping customers updated on their shipments. Tai TMS assists you in this important task with these innovative features:
- Integrated Email/Tracking App Communication: Create responses to customer update requests by scraping incoming query emails and either using data from tracking applications to send a response or pinging a representative to respond.
- Automated Status Updates: Schedule and send automated and customized email updates to customers, keeping them informed about their shipments.
With Tai, your team can be proactive instead of reactive. You’ll provide quick and accurate shipment updates to give customers peace of mind that all is well or clarity when there are delays. By being in control of the communication, you’ll develop deeper relationships with both customers and carriers, ensuring clear, constant, and two-way communication through every step of a shipment.
Tai TMS: Elevating Service and Efficiency
With direct integrations to all major carriers, capacity tools, and load boards, Tai streamlines the FLT process, reducing manual intervention and lost productivity. This empowers your team to concentrate on providing exceptional customer service and fostering profitable business relationships.
Ready To See How Tai TMS Can Speed Up Your Operations? Request a Demo!
