Business Analytics Tools in Our LES Platform
We wanted to decide which business analytics tools to create in our LES software platform. So we took a look at the industry and other reports that we’ve generated over the years. We also included questions that others have asked of us over time.
Also, we’ve spent a lot of years working with the LES. Additionally, we worked with logistics and freight brokers and other industry experts. Over those years, they’ve asked for lots of different types of things from us. So we’ve taken conclusions from all those reports. A lot of them we built into the system to provide good analytics and insight into what’s going on with the business.
But then, we’ve also taken other kinds of experience that we’ve had as well. We took some of the reports that clients requested. That allowed us to find new ways to present that information in a more usable and consumable manner. We wanted to allow for the users or the people who are seeing the report on a daily basis to get that information. Then they can process the information in better and more effective ways.
Business Analytics and Tai Advisor
We’ve taken the business analytics and then we’ve added those to Tai. So Tai is already looking at those business analytics. Then it’s presenting those analytics back through to the users. The way that Tai helps is by providing something to the end users. They need that information. It allows them to consume it in a way that is relevant to what they’re currently working on.
That’s the key thing that makes Tai different. It allows the user to see that information and to get that analytical data that we know was important. Everybody is asking for it. They want to show it to a user at a time where it’s relevant to them. Additionally, we’re offering some options on what to do with that data.
So you may see something that tells you an important piece of information. But we don’t always know what to do about it, and that’s part of what Tai helps with. It gives you that path to show you what you can do with the analytical data that Tai presents to you. And that becomes extra valuable. Especially for the day-to-day employees when they’re doing their day-to-day processes.
Making Sure Data Works for Your Business
We make sure that the analytical data they take on is the same as what the executive team and what the company as a whole sees. It helps them decide what they would like to do with that type of information. Distinguishing between the noise and the valuable data is very difficult to do. It takes a lot of time and effort.
We want to make sure that the statistics and the analytical data will make a difference to the business. This is part of what we spend a lot of time doing. We present the analytical data and the best options to execute against that type of data. But then we also test them down the line.
So for example, we take a tariff and we recommend that increase in the margin by a small amount on that tariff. Then we need to track that tariff in the future and see if has the volume increased on that. Or has the volume decreased on it? And we take the negative results from that change or that action that we took from an analytics side. Then we make sure that it has a positive impact on the business in the area where it’s supposed to impact.